How to Blog to Attract Investors
Venture capitalists and angel investors weigh in on what they’re looking for in your company blog.
Aaron Gowell, CEO of SilverRail Technology, which is helping to build an online travel platform for high-speed trains in Europe, decided to start blogging in July of this year.
“For a business like ours, in which there are no comparable companies, it truly is an entrepreneurial idea, and you have to explain it and build credibility,” he says.
His company works directly with high-speed rail providers to build what amounts to an Expedia for trains. He does most of his business in Europe, where high-speed rail is a burgeoning market. He doesn’t have to worry about mass consumer appeal. Yet, founded in 2009, the company is still young, and providing an online presence that may entice investors is important. “We’re thinking about doing a series B,” Gowell says.
“We try to make our posts fairly statistic-based, and it is deliberately written so potential investors and partners look at this stuff,” he adds.
And Gowell’s on the right track. Fundraising has never been easy, and the emphasis put on a company’s online presence has only added a new wrinkle for many entrepreneurs.
While stories of a small company’s bold Twitter and Facebook pages attracting investors make headlines once in while, experts say investors often look to blogs for a level of depth that can’t be found on Twitter or Facebook.
Continue reading this article at INC.com after the break!
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